Big changes are coming to Tampa Bay's radio landscape, and sports fans are in for a treat! iHeartMedia is giving WDAE a major upgrade, moving its FM signal from 95.3 to the more powerful 95.7 frequency starting February 23. But here's where it gets exciting: this shift transforms WDAE into a full-powered 100kW FM station, pairing seamlessly with its AM 620 signal. Why does this matter? Because it solidifies WDAE's position as the go-to destination for live play-by-play coverage of the Tampa Bay Rays, University of Florida basketball, and football. Program Director Nick Wize couldn’t hide his enthusiasm, stating, “This is a championship market, and we’re delivering a lineup that brings fans closer to the action and conversations they love.”
And this is the part most people miss: This move isn’t just about sports. It’s about strengthening iHeartMedia’s partnerships with local teams like the Buccaneers, Lightning, Florida Gators, and USF Bulls. Market President Russell Robertson emphasized, “Expanding WDAE’s heritage brand reflects our commitment to serving Tampa Bay listeners across multiple platforms.” But here’s where it gets controversial: Tampa hasn’t had a full-powered FM sports station since CBS’ short-lived “98.7 The Fan” flipped to Rock in 2014. Is this the return Tampa Bay sports fans have been waiting for?
Meanwhile, the Spanish CHR brand “Rumba” is on the move too, shifting from 95.7 to 95.3 and 102.9. SVP/Programming PJ Gonzalez assured listeners, “Rumba will continue to deliver a high-energy music mix tailored to Tampa Bay’s Latino community, with Enrique Santos leading the charge in mornings.” But here’s a thought-provoking question: With Rumba’s new frequencies simulcasting Classic Hip Hop from ‘106.5 The Beat,’ will this blend of formats resonate with its Spanish-speaking audience? Or is it a risky move?
Rating-wise, WDAE held a 2.2 share in the Holiday 2025 Nielsen Audio ratings, while WRUB led the Spanish Tropical FMs with a 2.1 share, outperforming competitors like ‘92.5 Maxima’ and ‘El Zol 97.1.’ What do you think? Is iHeartMedia’s bold reshuffling a game-changer for Tampa Bay radio, or is it a gamble? Let us know in the comments—we’re eager to hear your take!
